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Whole World Water Whole World Water

A new way to do business on earth

Today over 1 billion people don’t have access to clean and safe water. WHOLE WORLD Water is a Campaign designed to unite the Hospitality and Tourism Industry on a non-competitive platform to eradicate this issue.

But this is much more than a fundraising initiative. It is a revolutionary way of thinking, a new way to do business designed to balance environmental, economic and societal issues.

Whole World Water - Bottle

About the Bottle

The WHOLE WOLD Water bottle was designed by renowned designer Yves Behar. It is unique to the campaign and for members only.

1 billion people don’t have access to clean & safe drinking water.
We can annually raise $1 Billion if only the top 3 hotel groups join us.
It’s Good for Business
You can increase your bottom line by up to 28%
It’s Good for Earth

Clean & Safe Water

Provide Universal Access

to drinking water and basic sanitation within a decade

Carbon Emissions

Reduce Food Miles

by not shipping bottled water over long distances

Land & Water Degradation

Eliminate Plastic Waste

as the water is served
in reusable glass bottles

Health & Wellness

Dimnish Toxic Chemicals

by replacing plastic and petrochemicals with reusable glass

You’re in Good Company
The Fund

The Whole World Water fund has been established to provide access to clean and safe water for everyone.

The WHOLE WORLD Water Fund is a Company Limited by Guarantee and a charity registered in the UK. Registration Number: 1154199.

It is managed by the Royal Bank of Canada and governed by a Board of Trustees. Water sector experts will review applications and approve grants based on set criteria. These criteria are outlined on the Project Overview document below.

100% of the funds raised through the sale of WHOLE WORLD Water will be invested in clean and safe water projects all over the world.

We encourage our members to identify projects in the communities where they are located and we will earmark and enhance the funds they raise. WHOLE WORLD Water is a global fund that activates locally.

If you have a project that you are interested in submitting for initial review, please fill out the document below and email back to:

Grant Application
Grant Agreement


Celebrating our members’ progress through real-time mapping and tracking.

Haider Ackermann

Haider Ackermann

Waris Ahluwalia

Waris Ahluwalia

Yves Béhar

Yves Béhar

Richard Branson

Sir Richard Branson

Gabriel Byrne

Gabriel Byrne

Ben Elliot

Ben Elliot

Alfonso Martinez Fischer

Alfonso Martinez Fischer

Ben Goldsmith

Ben Goldsmith

Graham Hill

Graham Hill

John Hitchcox

John Hitchcox

Stanley Johnson

Stanley Johnson

Natasha Khan

Natasha Khan

Shekhar Kapur

Shekhar Kapur

Juliet Kinsman

Juliet Kinsman

Tarun Mahrotri

Tarun Mahrotri

Ryan McGinley

Ryan McGinley

Edward Norton

Edward Norton

Frank Pfaller

Frank Pfaller

Johan Rockstrom

Johan Rockstrom

David DeRothschild

David de Rothschild

Gaurav Sinha

Gaurav Sinha

Tilda Swinton

Tilda Swinton

Richard Wolf

Richard Wolf


Sanmit Ahuja

Sanmit Ahuja is the Chief Executive of ETI Dynamics, a UK headquartered economic development and investments firm focused primarily on emerging and high growth markets.

His focus is in developing and executing innovative economic development models that include investing in nation building projects. Current projects include: renewable energy and environment; media; education; healthcare; intellectual property; micro-enterprise; Innovation and PPP frameworks for infrastructure development.

Kurt Apel

Kurt has been in the water treatment business for over 15 years, with installations all over SE Asia. Kurt specializes in developing new technologies-with a specialty in desalinization and mineralization for luxury resorts.

Lindsay Arell

Lindsay Arell is the founder and lead strategist of Arell Logic, a firm focused on in working with venues and facilities in the hospitality industry to evaluate their operation and implement sustainable practice. By focusing on energy consumption, waste management, water conservation and quality, air quality, and community engagement, her goal is to develop programs that not only reduce a venue’s environmental impact, but also provide cost savings.

Lindsay is the current Chair of the ASTM E60.02 Sustainable Event Standard and serves on the Green Meeting Industry Council Board of Directors. She has been recognized as an industry Eco-Leader by Tradeshow Weekly, Top 40 Under 40 by Connect Magazine, and industry innovator by BizBash Magazine

Yves Béhar

Yves Béhar is a design entrepreneur who believes that product, digital and brand design are cornerstones of any business. He is the founder and CEO of fuseproject, the San Francisco and New York based design and branding firm he established in 1999, and the CCO of Jawbone. His other collaborations with renowned partners such as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada and many others have received international acclaim.


Vivek Bhogaraju is the Director, Global Strategic Alliances IDeaS – a SAS Company. In his role Vivek is responsible for strategic alliances in order to meet IDeaS’ strategic and growth objectives. He is responsible for driving Pricing and Revenue Management excellence through the IDeaS Partner Ecosystem with worldwide responsibility for key corporate development initiatives and program management for the Academic, Reseller, Ambassador, and Integration Partners.

Sir Richard Branson

Founder of Virgin Group and Virgin Unite, the nonprofit group that helps revolutionize the way businesses, government and the social sector work together - driving business as a force for good. Virgin Group is one of the world's most recognized and respected brands with global revenues of $21B. Richard was awarded a knighthood for “services to entrepreneurship” in 1999.

David Deshe

David Deshe is the Founder and President of Vero Water, the leading provider of premium Still and Sparkling Water to the hospitality industry. Vero’s unique water purification and bottling process allows restaurants, hotels & resorts to offer consistently great tasting water to their guests no matter their local water condition while dramatically reducing their environmental impact.

Vero Water is the leading provider of premium Still and Sparkling Water to the hospitality industry. Vero’s unique water purification and bottling process allows restaurants, hotels & resorts to offer consistently great tasting water to their guests no matter their local water condition while dramatically reducing their environmental impact. Becoming a Vero Water establishment allows their clients to offer great tasting water, be environmentally responsible, and increase their profits significantly vs. traditional bottled water brands.

Ben Elliot

Ben Elliot is co-founder of Quintessentially, the luxury lifestyle group and 24 hour global concierge service, which he started in London in December 2000. Ben is the chairman of the Quintessentially Foundation. Since it was established in 2008, it has raised over £1.5 million for charity.

Dinda Elliott

Dorinda Elliott is an independent writer and an adjunct professor of journalism at Stony Brook University.

Until October 2013, Elliott was Global Affairs Editor at Condé Nast Traveler. In addition to commissioning and writing articles about everything from post-Arab Spring Tunisia avant garde Chinese art, she to he managed editorial coverage of responsible travel and corporate social responsibility in the travel industry, culminating in yearly World Savers Awards. Elliott spearheaded a dialogue with the global travel industry about sustainable practices and helped found the U.S.-based Sustainable Travel Leadership Network. She helped create the magazine’s annual World Savers Congress, convening leaders from the non-profit world with the travel industry and global thinkers.

Prior to Condé Nast Traveler, Elliott served as Time magazine’s Assistant Managing Editor in charge of business coverage. Before that, Elliott was Editor in Chief of Asiaweek, a newsweekly in Hong Kong. From 1986 through 2000, Elliott worked at Newsweek: as bureau chief in Hong Kong, Beijing, Moscow and Brussels, covering China’s reforms, privatization in Russia, the fall of Suharto in Indonesia, and Hong Kong’s handover to Chinese rule.

Elliott graduated from Harvard College, where she majored in East Asian Studies. She speaks fluent Mandarin Chinese—and rusty Russian and French.

Peter Head

Peter Head, CBE FREng FRSA – Founder & Executive Chairman The Ecological Sequestration Trust and Co-Founder & Chairman of the Institute for Sustainability. Peter is a civil and structural engineer who while at Arup led their planning and integrated sustainable urbanism team. He was nominated by Time Magazine as one of 30 global eco-heroes and by the Guardian as one of 50 people who could save the Planet. He is currently on the UNSDSN Thematic Working Group on Sustainable Cities supporting the Post 2015 SDG process.

Graham Hill

An Entrepreneur, Graham has built companies including web shop SiteWerks, product company, which he sold to Discovery and presently He studied Architecture and ID and schemes how he can help humanity avoid rapid extinction.

John Hitchcox

Driven by a strong aesthetic, John has always used design as his differentiator. John is chairman of the property design and marketing company yoo, which he co-founded with Philippe Starck. Since the first yoo project launched in 1999, yoo has designed and branded over 50 projects in 40 cities around the world. Using only local materials and paying heed to local customs and rituals, John has always been inately sustainable in his work-design ethic.

Stanley Johnson

Stanley is a an expert on global environmental issues. In 1984 he received the Greenpeace Prize for Outstanding Service to the Environment. He is prolific author, and has had ten books published dealing with environmental issues, including the Politics of the Environment, the Earth Summit and the Environmental Policy of the European Communities. He is also a former Conservative MEP.

Shekhar Kapur

Shekhar Kapur is an international filmmaker with Oscar nominated films to his credit. He is also a renowned activist, known for his passion for water related issues in India. The current feature he is working on deals with the politics of cities that run out of water, and a future where thirst becomes a weapon of political and social control.

Rukhsana Kausar

Always a driver, never a passenger, Rukhsana Kausar is the Founder of Liquid of Life (UAE), working to limit the negative impact we have on the environment. In 2012 and 2013, she was listed as one of the top 50 most influential people who are shaping the future of the facilities management industry in the GCC region. Rukhsana’s passion, no-nonsense advice, expertise surrounding drinking water issues and her growing reputation for having a dynamic hands-on approach has ensured the delivery, implementation and ongoing support of several major projects in the region.

Frances Kiradjian

Founder of the Boutique & Lifestyle Lodging Association (BLLA), Frances Kiradjian, a 25-year hospitality and travel industry seasoned professional, created BLLA to give a voice to independent properties as well as small brands around the world, offering them the opportunity and the means to compete on a level playing field with major hotel companies. BLLA serves more than 500 members, including hotels and the suppliers that sustain them.

Sharyn Lowe

Sharyn is one of Australia's most influential retail PR and digital publishing specialists with over 20 years of consulting to many of Australia's best known corporations. She is on the board of directors of NFP organisation - Do Something! and the Australian advisory council for Sir Richard Branson's Whole World Water. She edits the Porsche Australia online publication - and also manages the sponsorship for The Cool Hunter.

Joe Muscara

Joe Muscara is a dental surgeon who has run 2 successful practices in Perth for over 20 years. His interest in natural medicine led him to take a special interest in water quality many years ago. ProAcqua fulfills his passion for health and the environment. He is committed through ProAcqua, to make a real difference, by educating the public to rethink the way they view bottled water. ProAcqua offers restaurants and hotels, a way of eliminating bottled water, while it's signature unit offers a new concept in public drinking water fountains.

Sotiris Milonas

With over 15 years experience in environmental and sustainable project management, ecocide studies, SME business development, waste management, co2 emissions auditing, renewable energy sources, water management and environmental accreditation and auditing, Sotiris founded Msolutions Consulting in 2004, re-structuring companies to obtain and implement green and sustainable business practices. Sotiirs also developed ‘Green Hotels Network’, a service solely offered in the Greek market, that allowed prospective hotels that followed a number of green practices to be audited and enter ‘Msolutions’ online Green Hotels sales engine.

Edward Norton

Edward Norton is a two-time Academy Award nominated actor and filmmaker. He is also a committed social and environmental activist who serves on the Boards of: President Obama's Committee for the Arts and Humanities; Enterprise Community Partners; Maasai Wilderness Conservation Trust; the Signature Theater Company; the Friends of the High Line and the Conservation Lands Foundation. In 2010, he was appointed by UN Secretary General Ban Ki Moon as the United Nations Ambassador for Biodiversity.

Alison Pate

A specialist in client service delivery, Alison is sought after by major corporations, hotels and service organizations to either establish or elevate their operations to exceptional standards. A key aspect of Alison's approach is her holistic and tailored coaching and mentoring which enhances both performance and well-being. With over 20 years of global leadership experience at Hyatt international and Macquarie Group; Alison has a unique capacity to create environments and services that engage clients, deliver sustainable results and achieve brand enhancement.

Frank Pfaller

An independent international hotelier, CEO of CoutureHospitalityConcept, Frank pioneered a distinctively differentiating approach to eco-luxury hotelling. Paying utmost respect to the sites with their cultural and historical backgrounds, the climate, local produce, fair-trading and - above all - the people, he cherishes the principles for an eco-luxury oriented management. As Founder President of HoteliersGuild, he has inspired global industry leaders to embrace the philosophy of sustainable luxury and to support the WholeWorldWater campaign.

David de Rothschild

Adventurer and Activist. Founder of the Sculpt the Future foundation, a foundation that uses creativity and innovation to create a more environmentally and socially positive future.

Charlie Scott

Charlie is co-founder of Trufflepig Travel, which plans and operates custom trips in over 35 countries around the world. Trufflepig supports a variety of social and environmental projects in the belief that tourism only makes sense when the destination benefits as much as the visitor. He's convinced the world would be a whole lot healthier and look a whole lot better without plastic bottles and bags.

Lior Shafir

Lior Shafir is the Chairman of AquaTal USA a leading Eco friendly company provides unique BottleLESS water coolers, water purification systems and owns numerous revolutionary technologies. AquaTal USA is The Exclusive Distributor of Soda Stream Professional in USA. The SodaStream Professional product range includes multiple dispensing systems for water carbonation, cooling and filtration. In January, 2012 SodaStream Professional launched the new “So”™ brand, targeting the restaurant, office, hotel and resort segment.

Mark Sweet

Sometime author, sailor, forester and entrepreneur. Founder and CEO of Vestal Water, Tasmanian business born from a desire to make a difference to the way humans leave the planet. By early 2014, Vestal installations will eliminate the use of over one million single-use water bottles annually.

Jeff Szur

Founder Drinkable Air Drinkable Air manufactures Atmospheric Water Generators that convert the humidity in the air to pure drinking water using the patented ozone EnviroGuard purification system. This process also enables any air conditioning system to become a water generator. Jeff and Drinkable Air have been working with NGO's, Disaster Relief Organizations and the hospitality industry to educate the public on making water where there is no water. He believes coupling the technology with the Vision of Whole World Water is a natural fit and looks to forward to helping educate the public on the benefits of AWG technology and the evils of plastic waste to our environment.

Rich Wolf

The Tao Group

Jonathan Worsley

Jonathan Worsley, Chairman of Bench Events, is one of the founders and co-organisers of leading conferences for the hotel investment industry in Berlin (IHIF), Dubai (AHIC), Moscow & Sochi (RHIC), Istanbul (CATHIC), Nairobi (AHIF), Casablanca (MTIF) and the recently launched Global Restaurant Investment Forum in Dubai.

Jonathan is also Chairman of Bench Event's sister company, JW Bench, a benchmarking company that tracks the performance of the conference market. Jonathan sits as a shareholder and board director of STR Global, the new entity for global benchmarking outside North America following the merger of The Bench, Smith Travel Research and Deloitte’s Hotel Benchmark.




Google+ Hangout




CBS Radio - Peter Greenberg

Travel + Leisure - Trip Doctor: Smart New Initiative Rethinks Bottled Water in Hotels

Herald Online - President Mohamed Waheed Endorses The WHOLE WORLD Water Campaign

Reuters - VIVREAU North America Supports WHOLE WORLD Water

CNBC - President Mohamed Waheed Endorses The WHOLE WORLD Water Campaign

Conde Nast Traveler - World Water Day: What the Travel Industry Is Doing to Help

Live.Huffington Post - World Water Day

Green Spa Network - Whole World Water Launch

Green Lodging News - Richard Branson Supports WHOLE WORLD Water

Sustainable Industries - Bottled Up

Lake Tahoe News - Tahoe Ritz-Carlton part of hotel initiative to save water

Independent Traveler - A “Green” Hotel Initiative We Can Get Behind

Hotel Management - Hotels work to eliminate water bottles by selling their own water

Sustainable Business - Hotels Join to Eliminate Bottled Water

Foodbev - Hospitality brands unite with Whole World Water

Triple Pundit - Ritz-Carlton, Virgin Hotels to Bottle Own Water Via Whole World Water

Green Hotelier - Whole World Water campaign calls on hospitality industry

Sustainable Brands - Virgin Hotels, Ritz-Carlton Join Industry Initiative To Bottle, Sell Water

Hotelier - Top Hospitality Brands Unite With Whole World Water to Address Global Water Crisis

Travel Weekly - Porritt challenges industry leaders on water and climate

Tatler - Whole World Water launch party

EU Politics Today - President Mohamed Waheed Endorses The WHOLE WORLD Water Campaign

Guia Maritimo - President Mohamed Waheed Endorses The WHOLE WORLD Water Campaign

European Business Express - President Mohamed Waheed Endorses The WHOLE WORLD Water Campaign

Travel & Leisure Magazine - President Mohamed Waheed Endorses The WHOLE WORLD Water Campaign

Yahoo! Singapore - President Mohamed Waheed Endorses The WHOLE WORLD Water Campaign

ZeeNews (India) - President Mohamed Waheed Endorses The WHOLE WORLD Water Campaign

Green Buildings Review - President Mohamed Waheed Endorses The WHOLE WORLD Water Campaign

Maldives Times - President Mohamed Waheed Endorses The WHOLE WORLD Water Campaign

Sphere Magazine - Thirst for Change