Clearly Filtered vs Brita Filter Pitchers: Expert Reviews


In a world where access to clean and safe drinking water is paramount, the choice of a water filter pitcher becomes a pivotal decision for households seeking an efficient and the best water filter pitcher.

Among the myriad options available, two prominent players have emerged — Clearly Filtered vs Brita filter pitchers. As consumers increasingly prioritize the quality of their drinking water, the competition between these brands intensifies, prompting a closer examination of their features, technologies, and overall performance.

Water filter pitchers have become indispensable for those who desire an easy and cost-effective method to enhance the taste and purity of tap water. Clearly Filtered and Brita, both well-established names in the water filtration industry, have distinct approaches to achieving this goal.

In this comprehensive exploration, we will delve into the intricacies of their filtration technologies, the contaminants they target, and how their respective models stack up in terms of upfront costs and filter longevity.

Beyond the technical aspects, user experiences and reviews are invaluable in navigating the sea of choices. Customers’ satisfaction or grievances provide real-world insights that can significantly influence the decision-making process.

This article aims to unravel the tale of Clearly Filtered and Brita through the lens of customer feedback, uncovering what users appreciate about each brand and where they may encounter reservations.

Join us on this journey through the realms of water purification technology, as we meticulously dissect the offerings of Clearly Filtered and Brita.

Whether you’re seeking a powerhouse of advanced filtration or a budget-friendly companion for everyday use, this comparison will equip you with the knowledge needed to make an informed decision and ensure the refreshing and clean water your household deserves.

Comparison Chart

Criteria Clearly Filtered Brita
Filter Technology Advanced filtration Basic activated carbon
Contaminant Removal Wide range Standard impurities
Performance High efficiency Standard effectiveness
Models & Upfront Cost Variety with varying prices Diverse range with budget options
Filter Lifespan & Replacement Costs Longer lifespan and higher replacement cost Shorter lifespan and lower replacement cost
Customer Reviews Positive feedback Mixed reviews
Pros and Cons Clearly Filtered’s strengths and weaknesses Brita’s advantages and drawbacks
Final Recommendation Depending on your priorities Depending on your preferences


The comparison chart serves as a quick reference guide, offering a snapshot of the key differences between Clearly Filtered and Brita. Understanding these distinctions at a glance is beneficial for consumers who want to make an informed decision without delving into extensive details immediately.

The chart outlines essential criteria such as filter technology, contaminant removal, performance, available models, upfront costs, and customer feedback.

One notable difference lies in the filter technology employed by each brand. While Clearly Filtered water pitcher utilizes an advanced multi-stage filtration process, Brita relies on basic activated carbon. The chart emphasizes this point, setting the stage for a deeper exploration in subsequent sections.

Additionally, factors like contaminant removal capabilities, overall performance, and the variety of models offered are neatly summarized, giving readers a clear overview of what to expect from each brand.

Filter Comparison

Water filter performance is at the heart of any water pitcher, and understanding the intricacies of the filtration process is crucial. In this section, we’ll take a closer look at how Clearly Filtered and Brita approach water purification through their respective filter technologies.

Clearly Filtered Filters

The filter components employed by Clearly Filtered incorporate a three-stage “affinity filtration technology,” elevating the device to a commendable level, particularly in terms of reducing harmful contaminants.

The initial phase involves the passage of water through a finely woven stainless steel mesh screen. This screen serves as a preliminary sediment pre-filter, effectively preventing larger particles from obstructing subsequent filter stages.

Advanced Filtration Technology: Clearly Filtered sets itself apart by employing an advanced and comprehensive filtration process. Their filters utilize a multi-stage system that includes activated carbon, ion exchange, and mechanical filtration.

This combination is designed not only to remove common impurities but also to tackle a wide range of contaminants that may include heavy metals, pesticides, pharmaceuticals, and more.

Targeted Contaminant Removal: The Clearly Filtered filters are engineered to target a broad spectrum of impurities, ensuring that the water you consume is as pure as possible. This makes them particularly effective for users who are concerned about a diverse range of contaminants in their water supply.

High Efficiency: The multi-stage filtration system in Clearly Filtered pitchers contributes to high filtration efficiency. The technology is aimed at providing superior performance, delivering water that not only tastes better but also meets higher purity standards compared to basic filtration systems.

Brita Filters

Basic Activated Carbon Technology: Brita, a well-established brand in the water filtration industry, relies on a more basic approach with activated carbon filters. These filters primarily target common impurities like chlorine, zinc, and copper, enhancing the taste and odor of the water.

Standard Impurity Removal: Brita filters are effective for improving the overall quality of tap water by reducing the presence of standard impurities. However, the focus is on the basics, and they may not be as adept at removing more complex contaminants that could be present in water sources.

Everyday Use: Brita filters are designed to cater to everyday water filtration needs. They provide a practical solution for individuals or families who want a convenient and budget-friendly option for their daily hydration without the need for an extensive contaminant removal system.

Understanding the differences in filter technologies between Clearly Filtered and Brita sheds light on the varying levels of water purification each brand offers. While the Clearly Filtered filter leans towards a more advanced and comprehensive approach, Brita focuses on delivering a reliable and cost-effective solution for everyday use.

The next sections will delve deeper into the specific contaminants these filters can remove and the overall performance they provide.

What Contaminants Do They Remove?

Understanding the specific contaminants targeted by water filter pitchers is crucial for consumers who seek a reliable solution for their water purification needs. Both Clearly Filtered and Brita are designed to enhance water quality, but the range of contaminants they address varies significantly.

Clearly Filtered

Comprehensive Contaminant Removal: Clearly Filtered takes pride in its ability to remove a wide range of contaminants. The advanced filtration technology employed in Clearly Filtered pitcher filter is designed to address not only common impurities like chlorine and sediment but also more complex and potentially harmful substances.

These may include heavy metals such as lead and mercury, fluoride, pesticides, pharmaceuticals, and volatile organic compounds (VOCs). This comprehensive approach makes Clearly Filtered a preferred choice for individuals who want to ensure a thorough purification process.

Targeting Challenging Contaminants: One of the standout features of Clearly Filtered is its focus on challenging contaminants that might be present in water sources. This makes it suitable for users who are concerned about the presence of a diverse range of pollutants in their tap water.


Standard Impurity Reduction: Brita filters, while effective in improving the taste and odor of tap water, primarily focus on reducing standard impurities. These include chlorine, which is commonly added to municipal water supplies for disinfection, as well as minerals like zinc and copper.

Brita filters are suitable for users who are primarily concerned with enhancing the overall quality of their tap water for everyday consumption.

Everyday Water Improvement: Brita’s approach aligns with the needs of individuals seeking a practical and budget-friendly solution for daily hydration.

While they may not target as many contaminants as Clearly Filtered, Brita filters are effective in providing a noticeable improvement in the taste and odor of tap water, making it a popular choice for general household use.

Performance Comparison

Clearly Filtered

High Filtration Performance: The advanced filtration technology employed by Clearly Filtered contributes to its high performance. The multi-stage process ensures that a broad spectrum of contaminants is effectively removed, resulting in water that not only tastes better but also meets higher purity standards.

This makes Clearly Filtered pitchers suitable for users who prioritize top-notch filtration performance.

Superior Water Quality: Users can expect superior water quality with Clearly Filtered, making it a preferred choice for those who want to go beyond basic filtration. Whether you are concerned about heavy metals, pharmaceuticals, or other challenging contaminants, Clearly Filtered strives to provide water that meets elevated purity standards.


Standard Filtration Effectiveness: Brita water filters offer standard filtration effectiveness, meeting the needs of most users for basic water purification. While they may not address as many contaminants as Clearly Filtered, Brita pitcher filters provide a practical solution for improving the overall quality of tap water for everyday use.

Budget-Friendly Performance: Brita’s strength lies in its budget-friendly performance. The brand is well-established and widely available, making it an accessible choice for consumers who want a reliable water filter without the need for advanced contaminant removal.

In summary, the choice between Clearly Filtered and Brita depends on your specific water purification needs. If you prioritize a comprehensive approach to contaminant removal and superior performance, Clearly Filtered is a strong contender.

On the other hand, if you seek a practical and budget-friendly solution for everyday water improvement, Brita provides a reliable option. The next sections will explore additional factors, such as the models available, upfront costs, and customer reviews, to help you make a well-informed decision based on your preferences and priorities.

Water Filter Pitcher Models & Upfront Cost

When choosing a water filter pitcher, the variety of available models and the associated upfront costs are essential factors to consider. This section provides an in-depth look at the offerings from Clearly Filtered and Brita, helping you understand the range of choices and the financial aspects of each brand.

Clearly Filtered Models

Diverse Range with Varying Features: Clearly Filtered offers a diverse range of water filter pitcher models, each designed to cater to different consumer preferences and needs. These models may vary in terms of capacity, design, and additional features.

Some pitchers are equipped with advanced filters, providing enhanced contaminant removal, while others may focus on delivering a practical and straightforward filtration solution.

Advanced Features for Enhanced Performance: Certain Clearly Filtered models come with advanced features such as larger filter capacities, faster filtration rates, and improved durability. These features contribute to an overall enhanced performance, making them suitable for users who prioritize advanced filtration capabilities.

Varying Upfront Costs: The upfront cost of Clearly Filtered models can vary based on the specific features and technology integrated into each pitcher. While some models may have a higher initial investment, users benefit from advanced filtration capabilities and potentially longer filter lifespans.

Brita Models

Diverse Range Catering to Different Needs: Brita, being a widely recognized brand, offers a diverse range of water filter pitcher models to cater to various consumer preferences. Whether you’re looking for a compact pitcher for a small household or a larger dispenser for frequent use, Brita has options to suit different needs.

Budget-Friendly Options: One of the strengths of Brita is its commitment to providing budget-friendly water filtration solutions. Many Brita models are available at affordable price points, making them accessible to a broad range of consumers.

This affordability is particularly appealing to those who want reliable water filtration without a significant upfront investment.

Options for Additional Features: Brita models may also come with additional features, such as electronic filter change indicators, ergonomic designs, and various color options. These features enhance the overall user experience and provide added convenience.

Varying Upfront Costs: The upfront costs of Brita models are generally more budget-friendly compared to some high-end competitors. This makes Brita a popular choice for cost-conscious consumers who still seek reliable water filtration.

Filter Lifespan & Replacement Costs

Understanding the lifespan of water filter pitcher cartridges and the associated replacement costs is crucial for long-term planning and budget considerations. In this section, we’ll delve into the filter longevity and replacement expenses for both Clearly Filtered and Brita, providing insights into what users can expect from each brand.

Clearly Filtered

Longer Lifespan, Higher Replacement Cost: Clearly Filtered filters are known for their longer lifespan compared to many standard water filter cartridges. The advanced filtration technology used in Clearly Filtered pitchers contributes to the extended life of their filters.

While this may result in less frequent replacements, it’s essential to note that the replacement cost for Clearly Filtered filters is typically higher compared to basic filter options.

Investment in Extended Purity: For users who prioritize a longer period between filter changes and are willing to invest in maintaining extended water purity, Clearly Filtered becomes an appealing choice. The higher replacement cost may be justified by the reduced frequency of replacements and the assurance of continued high-level filtration.


Shorter Lifespan, Lower Replacement Cost: Brita filters, while effective in improving water quality, generally have a shorter lifespan compared to more advanced filtration systems. The upside to this is that replacement filters for Brita pitchers are usually more budget-friendly.

This makes Brita a cost-effective option for users who are mindful of ongoing expenses and prefer more frequent, economical filter replacements.

Affordable Maintenance for Everyday Use: Brita’s approach aligns with providing an affordable and practical solution for everyday water improvement.

While the filters may need to be replaced more frequently, the lower replacement cost makes it a convenient and accessible choice for users who prioritize budget-friendly maintenance without compromising on basic water purification.

Customer Reviews & Complaints

Clearly Filtered

Positive Feedback: Customer reviews for Clearly Filtered are generally positive, with users often praising the brand’s advanced filtration technology and its effectiveness in providing clean and great-tasting water.

Many users appreciate the removal of a wide range of contaminants, including heavy metals and pharmaceuticals, leading to an overall improvement in water quality.

Satisfaction with Performance: Customers often express satisfaction with the performance of Clearly Filtered filters, noting the noticeable difference in taste and the peace of mind that comes with knowing their water is thoroughly purified. The brand’s commitment to transparency regarding the contaminants removed is also a point of praise among users.

Complaints: While Clearly Filtered receives high praise, some users may express concerns about the initial upfront cost and the higher replacement filter prices. Additionally, individual experiences may vary based on water quality and usage patterns.


Mixed Reviews: Brita, being a widely recognized brand, has a mixed bag of reviews. Many users appreciate Brita for its affordability, ease of use, and the improved taste of tap water. The brand’s availability and long-standing reputation contribute to positive feedback.

Concerns About Contaminant Removal: However, some users express concerns about the effectiveness of Brita filters in removing certain contaminants, especially when compared to more advanced filtration systems. While Brita is effective for common impurities, it may not meet the expectations of users seeking a more comprehensive solution.

Filter Longevity: Another common theme in customer feedback revolves around the filter lifespan. Some users may find the need for more frequent filter replacements inconvenient, while others appreciate the simplicity of maintenance.

Pros and Cons of Clearly Filtered vs Brita Filter

Clearly Filtered


  • Advanced Filtration Technology: Clearly Filtered utilizes a multi-stage filtration process for comprehensive contaminant removal.
  • Wide Range of Contaminants: Effectively removes a diverse range of impurities, including heavy metals and pharmaceuticals.
  • High Performance: Provides superior water purification, resulting in cleaner and better-tasting water.


  • Higher Upfront Cost: The initial investment for Clearly Filtered pitchers and replacement filters is typically higher.
  • Higher Replacement Costs: While filters have a longer lifespan, the replacement cost can be higher than basic filter options.



  • Budget-Friendly: Brita offers affordable water filtration options, making it accessible to a wide range of consumers.
  • Diverse Model Range: Brita provides a variety of pitcher models to cater to different household sizes and preferences.
  • Established Brand: Brita is a well-known and trusted brand with widespread availability.


  • Basic Filtration Technology: Relies on basic activated carbon for filtration, which may not address as many contaminants as advanced systems.
  • Standard Performance: While effective for everyday use, Brita may not provide the same level of purification as more advanced filters.

Should I Buy Clearly Filtered or Brita?

Choosing between Clearly Filtered and Brita depends on various factors, and the decision should align with your specific priorities, preferences, and budget considerations. Here are some key considerations to help you determine which brand might be the better fit for your water filtration needs:

Consider Clearly Filtered If:

Comprehensive Filtration is a Priority: If you are concerned about a broad spectrum of contaminants, including heavy metals, pharmaceuticals, and pesticides, Clearly Filtered’s advanced filtration technology is designed to address a wide range of impurities.

Performance and Purity Are Critical: Clearly Filtered is known for its high-performance filtration, providing cleaner and better-tasting water. If achieving superior water quality is a top priority for you, Clearly Filtered might be the preferred choice.

Long-Term Investment is Acceptable: While the upfront and replacement costs for Clearly Filtered may be higher, if you are willing to make a long-term investment in extended filter lifespan and advanced filtration capabilities, the brand could be the right fit.

Consider Brita If:

Budget-Friendly Solutions Are Important: Brita is known for its affordability, making it an attractive option for cost-conscious consumers. If you are looking for a practical and budget-friendly solution for everyday water improvement, Brita offers accessible options.

Everyday Use and Convenience Matter: Brita filters are effective for everyday use, providing an improvement in taste and odor. If your primary concern is enhancing the overall quality of tap water without the need for advanced filtration, Brita provides a convenient and straightforward solution.

Widespread Availability and Brand Trust Are Key: Brita is a well-established brand with a long history in the water filtration industry. If brand reputation, widespread availability, and ease of finding replacement filters are crucial factors for you, Brita may be the preferred choice.

Need more help on buying the right water pitchers? Check out our guide on how to pick the best water filter pitchers?


Are Clearly Filtered filters worth the higher cost?

It depends on your priorities. If comprehensive contaminant removal and high performance are critical, Clearly Filtered’s higher upfront and replacement costs may be justified by the advanced filtration technology and longer filter lifespan.

Can Brita filters handle well water?

Brita filters are effective for improving the taste and odor of well water. However, for well water with more complex contaminants, Clearly Filtered’s advanced filtration may provide a more thorough solution.

How often do I need to replace Clearly Filtered filters?

The frequency of replacement depends on water usage and quality. While Clearly Filtered filters generally have a longer lifespan, it’s recommended to follow the manufacturer’s guidelines for replacement, usually every 100 to 200 gallons.

Are Brita filters suitable for removing lead?

Brita filters are certified to reduce lead, but their effectiveness may vary. If lead removal is a primary concern, Clearly Filtered, with its advanced technology, may be a more reliable choice.

Which brand is more widely available?

Brita is widely available in various retail outlets due to its long-established presence in the market. If convenience and accessibility are important, Brita may be the more accessible option.

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